Users will soon have a new feature that enables them to reduce the amount of AI-made content appearing in their feeds. This initiative comes as the platform announced that it presently contains over 1 billion content made with AI.
Testing and Rollout
This change is being tested over the coming weeks before a global launch. This advancement aligns with a rise in AI-generated material, driven by recent video-generation tools.
AI Content on Other Platforms
Recent reports that almost 10% of the most rapidly expanding video streams on a competing service primarily display AI-generated videos. A considerable share of this content is deemed “AI slop”, a term for substandard, mass-produced content that is often illogical or dreamlike.
“We know from our community that a lot of users like content produced via AI tools, ranging from digital art to informative clips, and we want to offer the community the option to see more or less of that, based on their own preferences,” said a company executive.
AI on the Platform
The service announced that there are presently over a billion videos on its network identified as made with AI. Collectively, more than 100 mn media items are submitted to the app each day, making AI content a limited part of its overall inventory.
How to Adjust Settings
Members will be able to decrease or raise the amount of AI-generated videos they view by opening the content preference setting in the app and choosing AI-made media. Further subjects that are already be adjusted under the filter include news, style, beauty, and dance.
Content Labeling and Policies
TikTok’s guidelines require creators to label lifelike AI-generated content, and it prohibits malicious AI impersonations of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be deleted under its community policies.
Additionally, the app will from now on add an artificially created watermark to content produced via its built-in AI features, or detected by an collaborative effort for spotting AI-generated material. This measure is aimed to help prevent users from trying to evade the labeling process.
Responsible AI Funding
TikTok is furthermore introducing a $2 million awareness program for specialists and institutions to produce informative material about using AI responsibly. This program will assist non-profit groups dedicated to training coding and technology.
Platform Protection
The video-sharing app has defended its content review process, during debate over intentions to lay off hundreds of review team members in the UK. It is expected to reduce a significant number of roles in its user protection department in its British office, with trade unions and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A senior executive clarified that people-led review would remain essential, but automated tools can shield workers by removing the most harmful content prior to it has to be seen by staff. TikTok reported a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to the use of its machine learning processes.
“We think that it’s essential to balance humans and technology to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s very important to minimize viewing of harmful content as rapidly, which is the area in which a lot of the machine support is making a difference work at speed.”
